The sticker sticklers that can drive me to drink

Dr Eric Crampton
Newsroom
18 August, 2026

The back of the bottle of Johnnie Walker Black Label that I keep at the office has two labels.

The first company-branded label appears to be designed for international markets that use the metric system.

It has pictographs reminding not to consume while pregnant or driving. It notes the bottle contains 23 30ml servings, each of which contains 9.5g of pure alcohol, and that each serving represents either 276kJ of energy or 67 calories. It also turns that into a standardised per 100ml measure: 222 calories if you poured out a strong measure.

To read the full article please find it on Newsroom here.

Stay in the loop: Subscribe to updates